Category: Marketing
Setting Sail for Success
There’s no doubt that as today’s business professionals and leaders, we face tremendously challenging times. The truth is, daily we are enduring the challenge of sustainability. We are restructuring, re-strategizing, and redefining how to remain viable in an
Meet the $425 Billion Client
The federal government is by far the biggest purchaser of goods and services in the United States. According to the SBA, the U.S. Government spends $425 billion annually on all sorts of products and services - and the government
What’s in a Name? Branding the High Desert
Creating a brand is important for selling nearly anything. From burgers to colas to entertainment parks to cities, a strong, cohesive brand tells people what you want them to know about you. But the first thing to creating
Census Data is Just the Beginning
As the census data rolls out, giving the country a peek at what it looks like today compared to a decade ago, the numbers provided by the nationwide survey are quickly pulled into a much larger and far more detailed
Top Ten Reasons to Buy Local
By Rick Ruyan. Keep money in our community: Significantly more money re-circulates locally when purchases are made at locally owned, rather than nationally owned businesses.
